Figure out what to say, to who, so you stop losing money on marketing guesswork. 

Three Core Principles of Customer Strategy:

  • Siena interviewing a customer

    Everyone has a customer

    You might call them clients, stakeholders, patients, tenants. No matter what, you need to be on their side and you need to know them beyond your shopping cart.

  • Siena at whiteboard

    Good questions matter more than perfect answers

    Questioning entrenched logic separates good from great. Seeing a problem differently opens opportunities to discover alternative solutions.

  • user research synthesis

    Context defines value

    Data without context is useless. There’s a time and a place for big data, but it will never be the same as a talk with a real person.

And guess what?

There are sooo many ways to find and understand your customers.

  • Go-to-market

    Competitive landscape analysis, market sizing assessment, concept and prototype testing, product market fit

  • Customer research & insights

    Ethnographies, longitudinal studies, shop-alongs, in-depth customer interviews, contextual inquiry, quant surveys, prototype evaluation, Voice of Customer

  • Brand strategy

    Product naming, rollout strategy and tactical game plan, design approach, positioning and messaging

  • UX evaluation

    Prototyping, onboarding audit, user journey flow, customer feedback

Let's talk!

I want to help you

  • nail your positioning

  • clarify your branding, and

  • get to the point.