From startups and design consulting to a Fortune 1 incubator, Siena has studied consumer behavior in multiple industries across America, Africa, Europe, and Asia. She brings her unique background in design, customer insights, and public speaking to solve problems and help teams make decisions through consulting and workshop facilitation.

Siena founded Sanzo Strategy Group to help clients better position their products, improve their customer experience, and crispify their communications.

Siena is a published writer with an MBA from Dartmouth College and an (un)healthy obsession with frameworks. She’s also a powerlifter, gravel rider, and fermented grape enthusiast.